Legal Document

Privacy Policy

Effective Date: January 2026

Optix ("we", "our", or "us") is committed to protecting your privacy and ensuring compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and Shopify App Store Requirements.

Information We Collect and Process

Optix collects and processes only the minimal information necessary to deliver our custom product options service to your Shopify store:

  • Customization Data: Customer input text, selected dropdown/swatch options, and uploaded files submitted via the storefront customizer.
  • Shop Metadata: Store domain, email, and plan settings required to maintain the app service.

We do not sell, rent, or monetize your personal or store data to any third parties.

Shopify Mandatory Compliance Webhooks

We fully support and comply with Shopify's mandatory compliance webhooks:

  • customers/data_request — Viewing customer data
  • customers/redact — Customer data deletion
  • shop/redact — Store data deletion upon app uninstallation

Your Rights (GDPR & CCPA)

Merchants and end-users have the right to:

  • Access any personal data held by Optix.
  • Request immediate rectification or erasure of personal data.
  • Restrict or object to data processing.
  • Request data portability.

To exercise any of these rights, please reach out via our support channel. By installing and using Optix, you consent to data processing as outlined in this policy.